Planning and Moderating Focus Groups
Focus groups are planned discussions designed to elicit specific information, thoughts, or opinions from a targeted group of people. I have been asked repeatedly about how best to prepare for and run...
View ArticleTools To Help Design
A group of six Masters of Design students from IIT Institute of Design working on an independent research project exploring how insights from the fields of cognitive psychology and behavioral...
View ArticleEthnography in UX
I have had several recent discussions with companies I am consulting with about ethnographic research that can help with internal processes as well as to understand how different employees withing the...
View ArticleThe Holistic User Experience
With the new world full of interactive smart phones, Geo-aware devices and augmented reality, we need to be aware of the real world experience that consumers want and need. It is not enough to test and...
View ArticleSocial Statistics Overstate Findings
This latest ESP study from Cornell brings into focus an issue that we statisticians and behavioral analysts have been aware of for years; considering a finding “statistically significant” if there is...
View ArticleDesign Your Own Mobile Application With These Nine Easy Steps
I especially like the idea of mocking up in HTML5 for prototyping and doing informal research by observation and interviewing in the bar. Great ideas, Patrick! Posted by Patrick Neeman on...
View ArticleTop Ten Usability Findings of 2010
I think these findings have been “found” before, but its good to reassure the researchers that our assumptions are still valid. Keep these, posted by Jeff Sauro on measuring usability, in mind as you...
View ArticleResearch Methods for Understanding Consumer Decisions in a Social World
Research Methods for Understanding Consumer Decisions in a Social World :: UXmatters.
View ArticleApproaches to User Research When Designing for Children
Approaches to User Research When Designing for Children :: UXmatters.
View ArticleWhat’s the Single Best Thing We Can Do For Our Health?
Take a guess. You can bet it’s not prescriptions or dieting.
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